If you have a library card but do not yet have a password, click here to create a password. Posted in rpolitics by usjurisic 0 points and 3 comments. Currently, the library has one other location, the lansingburgh branch, which had been temporarily closed in 2009 due to budget concerns. Chinas library officials are burning books that diverge from communist party ideology. Chinas library officials are burning books that diverge. The documenting video describes the cunning thinking that went into the troy library. Awardwinning bookburning hoax saves troy, mi libraries boing.
The troy public library celebrated its 100th anniversary in 1997. Isis militants have reportedly ransacked mosul library, burning over a hundred thousand rare manuscripts and documents spanning centuries of human learning. Street address 209 south main street troy, illinois 62294 phone 618 66723. Of course, a book burning party is an extreme and, some might say, perverse stretching of that story, but given the risk of losing their library forever, supporters felt that extreme measures were required. Whether the trojan war actually took place there is a matter of debate. We show this video to every single one of our employees when they first begin here at 215 marketing. The city of troy, michigan was facing a budget shortfall, and was considering closing the troy public library for lack of funds. I absolutely loved the video on the campaign tactics of the troy library using social media as a rhetorical medium to help their cause. This week, the cannes lions international advertising festival honors the most creative work in the ad industry, and one of the biggest winners is a campaign to save a small library in michigan. This vigilante book burning group lit up the political scene in troy in response to a heavilyfunded tea party misdirectiontactic that they felt was essentially serving to misguide voters about an issue on the ballot to save the public library by instead making it appear to be an unjustified or unworthy tax hike. Calendar tritownship public library in troy il website. Troy library conjured up a plan to target their audiences pain points, with a shocking and attentiongrabbing book burning party. How do you explain a book burning party to a 7 and 11 year old.
Troy, michigan couldnt afford to keep its library open, so it scheduled a vote. Fundamentals of political strategy weapons of mass. Jul 29, 2018 safeguarding american families printed up signs that said. Jun 29, 2012 the book burning campaign that saved a public library. Troy, michigan couldnt afford to keep its library open, so it scheduled a vote for a tax increase.
We let history and the girls curiosity guide our conversation, we played reporter, did a little digging, and even tried to contact the organizers of the event. View the upcomming events in the tritownship public library. How a smart and engaging social media strategy turned the tide and saved a citys library. For instructions on how to download, see instructions below. Only one owned media ad was placed during the campaign, a 2 by 3.
Anywhere subject title author series fiction nonfiction. Aug 26, 2017 troy is an ancient city in turkey that has long been identified as being the setting for homers the iliad. A political action group saved the troy library from closure by using an overthetop campaign with the big idea of a book burning and a media effort dominated by using yard signs, of all things, which made all kinds of sense in a local election on a political issue. This is an amazing example of outofthebox strategic thinking. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party aug 5. When you read a book, tell us a little bit about it on our goodreads discussion board, and you will be entered into raffles for gift cards. A portrait of chinese president xi jinping passes by a screen showing video of him speaking during a. Now we learn that it took a bookburning campaign to save the citys library. It is a remarkable narrative of reverse psychology marketing which the agency conveniently turned into a video, below, although some questions. A strong antitax group waged a dominating campaign against. I do think there is a difference between burning a book and some other piece of personal property. If you are not registered for library services, click or tap here to register now. Its worth noting that troy library officials werent involved in the campaign and. Its a pretty awesome but really risky way to gain attention.
This week, the cannes lions international advertising festival honors the most creative work in the ad industry, and one of the biggest winners is a campaign to save a small library in michigan faced with a budget shortfall last year, the troy public library, located in a suburb north of detroit, found its future. We waged a political campaign which began by planting yard signs around the city that said, vote to close troy library aug. The troy library asked for a slight increase in taxes to keep itself running and an opposing party responded with such an outnumbering no. Both sessions read the same book, so its a matter of which one works best for you. Mar 23, 2012 the marketing team began planting signs around the city that said vote to close the library aug 2nd. I think it was the perfect way to get people who wouldnt have shown up to vote on the issue to actually show up and vote in their favor. Sometimes people resort to dire tactics when their local libraries are in peril. The city decided to take it to the voters and let them decide the fate of the library.
The troy library opened up a whole new world for me when i was a child. Book burning party for troy public library 2012 in the summer of 2011, the electorate in troy, michigan a suburb of detroit had a ballot measure in front of them. The second wednesday of each month we have a potluck based on a specific cookbook. They used yard signs, videos, and social media outlets to spread the word and get people talking, as. May 21, 2012 posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party aug 5. Subscribe to receive instant access to the effie worldwide library of finalist and awardwinning case studies. The debate quickly became not about the library, but about taxes. Architectural programming presentations and workshops strategic planning help guidance and coaching architectural consultants.
This is how you stomp the tea partybook burning party. Borrow ebooks, audiobooks, and more from your local public library anywhere, anytime. Prism pentad series, and many bestselling forgotten r. This guerrilla marketing example combined offline and online guerrilla marketing campaigns. Their ad campaign highlights the significance of finding the right responsive chord. We invited everyone to our facebook page, adding twitter, foursquare, want ads, flyers and more to. To this day, its still the most brilliant campaign weve ever seen. I know this sounds funny, but i loved the smell of the books and would spend hours pouring over them. We know that reading is hard, and they dont like books very much, unless theyre written by degenerate hatemongers like hannity, beck, savage, limbaugh, et al. Troy public library would close for good unless voters approved a tax increase. The troy library book burning campaign rhetoric and. Its a video leo burnett did to talk about how the troy library was saved by book burning parties and voting to close the library. In the case of troy, michigan library s adventures in reverse psychology campaign, the spectre of a book burning party made an effective reducto ad absurdum.
Posted in rawesome by umarsmedia 9 points and 1 comment. Book burning party for troy public library 2012 adlib. Troy denning is the new york times bestselling author of more than thirtyfive novels, including halo. The bookburning campaign that saved a public library citylab. Midwest collaborative for library services overdrive. Without a small public tax increase an awardwinning public library was going to be shut down for good.
Since all this sad news about libraries closing has had no effect on peoples voting habits or lack there of, it seems someone in troy has started a satirical colbertlike campaign to close the library, and have a book burning party. Save the troy library adventures in reverse psychology youtube. The bookburning campaign that saved a public library. Welcome to our online resources search for a database in alphabetical order below or search by subject in the sub menu. Last light by troy denning overdrive rakuten overdrive. Troy public library the book burning party on vimeo. How a book burning hoax saved a public library benchmarkemail.
The official web site of the troy miami county public library. And as volunteers for the library objected to the idea of burning books, the agency deleted librarians comments. Borrow ebooks, audiobooks, and videos from thousands of public libraries worldwide. Vote to close troy library on august 2nd book burning party on august 5th. Troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase.
It is in five books, comprising 30,117 lines in tensyllable couplets. Even though the necessary revenues could be raised through a miniscule tax increase, powerful antitax groups in the area were organized against it. Click on display your personal schedule to see the events for which you are registered. The book burning campaign by supporters of the troy library was a brilliant use of rhetoric to direct a discussion which they thought was misguided. Download books to your device and dont worry about an internet. Given the practices grim history, it seems heretical that there is any situation in which books could be burned to positive effect. How book burning saved a library the goodman center. Well, the dad and the mom have been working on that since john posted a comment last week on save troy library tuesday announcing a book burning party on august 5th. Your browser does not currently recognize any of the video formats available. Celebrate poetry month with these overdrive titles. The events that require registration are underlined. Because this video shows the ability that strategic marketing has to change the conversation. Troy public library book burning the inspiration room. Last light, a dozen star wars novels, the dark sun.
But anyway my historical read of nazi book burning in the 30sthe ideology that drove it anyway differs sharply from the ideology of those trying to save their library in troy michigan by torching some of their own catalogue. We invited everyone to our facebook page, adding twitter. Back by popular request, a video chronicling the saving of a library in troy, michigan. Now is the time to tackle your list of books to read.
The troy public library is the main public library building in the city of troy, new york, and is located across the street from russell sage college in downtown troy. A book burning party saved a library in troy, new york. Sponsored by the friends of the troy public library. Using stylegan to age everyone in 1985s hit video cry. The troy resident reportedly started the gofundme page. Browse, borrow, and enjoy titles from the midwest collaborative for library services digital collection. To the librarians, the behavior, including posting a video scoping out the best place for the book burning party, was insidious enough to prompt library employees to petition and receive extra police patrols. In the midst of a campaign dominated by antitax slogans a new group surfaced, safeguarding american families. Have your tablet and smartphone loaded with ebooks or audiobooks and be ready for vacations or long weekends or times at home. Isis burns thousands of books and rare manuscripts from mosul. Even if you dont get a chance to read the entire book, we encourage you to come join in the lively discussions. Especially if it is done in public, andor the book is considered sacred by others. Library advocacy strategy not a video for students due to bleeped fword.
Jul 01, 2016 a library patron has started a gofundme campaign to help repair andor replace over 200 hardcover books that have been ripped apart at the spine at the troy public library over the last three weeks. One app, thousands of ebooks, audiobooks, and videos from your local library. The book club books are available for checkout from the library. In the six months before the august 2, 2011 vote the troy library was in shut down mode. To create awareness for the vote, we started by creating awareness for a book burning party. The public was enraged at the sight of these signs and, through a combination of videos and merchandise, the campaign exploded, causing an uproar among social networks and community events. Stop by to checkout the cookbook of the month then let us know call, email or in person what youre bringing.
Troy book is a middle english poem by john lydgate relating the history of troy from its foundation through to the end of the trojan war. A strong antitax group waged a dominating campaign against it. In 2009, the troy library was named a top ten facility for its population class under 50,000. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning. Book burning hoax results in huge support for michigan.
They effectively utilized all components of the rhetorical triangle to get their audience to. The public library in troy, michigan was facing being shut down forever. Jun 16, 2012 awardwinning book burning hoax saves troy, mi libraries. Book burning party troy library book burning, closest. Book burning party the video below describes some clever digital activist techniques used to combat opposition to a tax increase to sustain its library. You know, one of those places that dont charge for the books you borrow. Book burning in troy michigan pro and con librarything. The poems major source is guido delle colonnes historia destructionis troiae. Jun 22, 2012 under the guise of a tea partyesque political action group called safeguarding american families, the agency crafted an ad campaign urging voters to defeat the tax increase, shut down the library, and attend a celebratory book burning party. An archive of past book club books is available here. Safe successfully incited a riotous reaction with videos, flyers, foursquare checkins, and even merchandise like tshirts and, ironically, book bags.
Video aattp april 5, 20 inshare the tea party in troy michigan tried to shut down their local library. Awardwinning bookburning hoax saves troy, mi libraries. When the city of troy, michigan, made some major cuts to its public spending, the troy public library was doomed to close. This list includes selected databases provided free to all michigan residents through the michigan elibrary mel. Save the troy library adventures in reverse psychology.
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